+0% Increase in gross sales within 3 months
+0% Growth in search engine visibility
+0% Increase in revenue with headless Shopify
+0% Increase in gross sales within 3 months
+0% Growth in search engine visibility
+0% Increase in revenue with headless Shopify
Capabilities
- Improved SEO
- Deeply integrated into systems
- Greater on-page control
- Multi Territory distribution management
- Omni-channel across apps, websites, POS & more
- All the best bits of Shopify
Trusted by ambitious organisations across every major sector
Overcome the limitations of native Shopify while benefiting from Shopify’s market leading eCommerce engine.
0x ROI on PPC spend
0x more bookings completed
+0% Increase in search engine visibility
+0% Increase in Average Order Value
Shopify in action
RSL Awards
53% growth in search visibility with a headless eCommerce and booking website for an international awarding body
- Digital Marketing
- eCommerce
- Web Design
Cole & Son
101% increase in revenue with a Headless Shopify solution
- Digital Marketing
- eCommerce
- Web Design
Qatium
71% increase in search engine visibility with a headless eCommerce website for a water management company
- Digital Marketing
- eCommerce
- Web Design
The best ofHeadless Shopify
Selecting the right approach
Successful Marketing and eCommerce Managers drive eCommerce performance by increasing SEO rankings, speed and content management flexibility. The Headless Shopify strategy you choose can help achieve your business goals - or exacerbate existing challenges. Our experienced Shopify team advises on the advantages and shortfalls of each approach in relation to your business objectives, so your chosen strategy is set up to succeed.
Headless strategies
There's no single right way to build on Shopify. Stay on classic Shopify for something simple and proven, go fully headless with a PWA on React, Vue, Angular or Hydrogen for maximum flexibility, or re-head Shopify with a CMS like WordPress, Prismic or Contentful for a content-led front end - some businesses even combine approaches. Plug & Play help you choose the right strategy for your business.
Shopify but without the limitations
Some clients are already using native Shopify; others need to migrate from another eCommerce platform, having identified Headless Shopify as an opportunity for their business.
Enable your Marketing team with better content management and design
Marketing team enablement is a requirement for the majority of Plug & Play's website projects. The team deliver a consistent design system that’s easy to apply, giving your team greater control over on-page content, the ability to create new pages and product categories, and more control over the factors that impact SEO, such as URL structure.
Headless SEO
Plug & Play’s experience running eCommerce websites in highly competitive markets shows that alignment between target keywords and landing page URLs makes a huge difference to ranking performance. The Headless solution you choose can have a significant impact on SEO: reheading with a CMS like WordPress preserves the SEO control you’d get from native WordPress, while a JavaScript-driven PWA can struggle with crawlability and indexing unless it’s properly server-side rendered - the trade-off being the speed and Core Web Vitals gains that make PWAs so appealing in the first place.
Omni-channel with Shopify
A Headless Shopify approach gives Marketing and eCommerce Managers the chance to achieve a truly omni-channel experience. If your business has multiple customer-facing interfaces - websites and apps - a Headless strategy lets you run from a single backend system as one consistent source of data for orders, stock and product information. The result is a consistent user journey, optimised at every step.
A track record worth knowing
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delivering digital product leadership
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projects delivered
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Interested in working with us?Book a 30 minute intro call.
Trusted by leading organisations
Have questions?
Shopify combines a proven, secure eCommerce platform with the flexibility to build a fully custom storefront on top of it, making it a strong choice for businesses that want reliability without being locked into a rigid template. It’s one of the two eCommerce platforms Plug & Play specialises in, alongside Magento.
Custom builds. Every Shopify project is designed and developed around the brand and the customer journey, rather than adapted from an off-the-shelf theme, so the storefront looks and performs the way the business needs it to, not the way a template dictates.
Yes. Platform migrations, including from WooCommerce, Magento or another eCommerce system, are planned around protecting what’s already working, existing SEO rankings, customer data and order history, while rebuilding the storefront itself on Shopify.
For larger or higher-growth stores, Plug & Play scope the right tier of Shopify, including Shopify Plus where the order volume, multi-territory selling or integration complexity calls for it, to match what the business actually needs.
Yes. Most ERPs, CRMs and payment gateways have APIs built to integrate with modern eCommerce platforms, and Shopify integrations are a regular part of Plug & Play’s eCommerce work, connecting the store to the tools a business already relies on.