Though Ballie Ballerson have seen huge growth since their launch, a new website was needed to drive further market awareness in key target segments.

Ballie Ballerson regularly host hen dos, stag dos, work parties, birthdays and a range of other group social events. To drive sales and revenue there was a clear business case for targeting these group activities through more targeted digital marketing. To de-risk the project and maximise our success we undertook a ‘win strategy’ approach; reviewing each target set of keywords, reviewing competitive metrics, and measuring our ability to deliver results.

Ballie Ballerson wanted to increase their ticket sales online by increasing their visibility in Google and converting more web visitors into paying customers.

With improved navigation and prominent FAQs, customers no longer need to call or email. This reduces the support time for Ballie Ballerson and increases customer satisfaction.

To unify their bookings Ballie Ballerson use a platform called Design My Night. We customised and styled this integration point to be visually consistent with their website and brand.

To reflect the Ballie Ballerson brand our team developed a unique ball themed animation for the menu

By creating targeted landing pages for high-volume search terms and aligning content to inbound visitor traffic, we reduced bounce rate by 24%.

The website has been built with a highly flexible, customised WordPress CMS that enables the marketing team at Ballie Ballerson to create new landing pages, page layouts and content with ease. In addition to the usual pages, components and custom booking features, Ballie Ballerson also needed the ability to create new locations and venues as part of their exciting business expansion plan.