They needed a new brand and website to differentiate them from competitors and enable their marketing team to move quickly.

Keelvar pushes the boundary of what has been done before in their market. Where their competitors are slow-moving and corporate, they are modern, flexible and able to move quickly. They needed a new brand and website to reflect this and visually set them apart.

The new website needed to enable their team with a flexible CMS that could be used to independently create and manage content. Their goal was to drive business performance by increasing search engine rankings and converting more visitors into enquiries.

We designed a vibrant brand reflecting the high tech nature of Keelvar and their products. Their offering is groundbreaking and the brand needed to showcase the same innovative, forward-thinking approach.

The new brand identity combines typography, colours, shape and form, and imagery to produce a polished, trustworthy feel that is consistent and flexible.

Our team drew inspiration from technology companies and the fintech industry to deliver a bold result that represents the business.

Keelvar’s website needed to generate new enquiries by increasing search engine rankings, increasing organic traffic, and improving conversion rates. We created a digital strategy that highlighted key opportunities to do just this. We combined the digital strategy with conversion design best practice to produce a high performance website that Keelvar could leverage as part of their broader marketing ecosystem.

We developed the website in Webflow which enables easy content management for the marketing team.

Keelvar had good domain metrics which gave them a fantastic start point, but their existing website wasn’t developed and optimised in a way that encouraged rankings.

We created an SEO strategy that assessed a huge number of keywords relevant to the business. We selected high value, high intent keywords that Keelvar has a statistical chance of ranking for, to invest in as part of the optimisation process, delivering the greatest return for the business.

This is my second time working with Plug and Play on a company rebrand and website redesign project and I was again thrilled with the outcome. They are a pleasure to work with, very organized, super creative and work to an extremely high standard. Clear communication and a transparent process ensures all stakeholders are aligned, we keep on track to deadlines and the project runs smoothly. They also listen carefully to our goals and objectives and take on feedback very effectively. Its often hard to make the case internally to justify projects like these especially outsourcing to a third party that is unknown to internal decision makers. Each time I’ve worked with Plug & Play all stakeholders have been blown away and have said after the project that Plug and Play surpassed expectations. I will continue to work with them again and again on future projects.

Riona Hegarty, VP of Marketing @ Keelvar