Our challenge was to deliver a new website that targeted each key audience type, encouraging them to make an enquiry or visit Volition’s distributor sites to purchase their own kits.

Volition’s main challenge was how they could engage and educate website visitors in the science behind their technology. They needed their new website to attract new visitors, be more visible, and deliver their key messaging in an engaging way. The client challenged us to deliver a fresh design that showcased their products and worked as a marketing tool for the business.

We utilised the digital strategy we created to inform the new page hierarchy and landing page structure. By combining UX design and marketing insights, we produced the best user experience and SEO performance for Volition.

We evolved the visual brand to create the impact and flexibility required for the new website design. We utilised the bright sub-brand colours to categorise content and designed a clear navigation to encourage users to land on relevant content.

One of Volition’s key complaints with their previous website was the high bounce rate. They were losing a huge percentage of the traffic they attracted and couldn’t pinpoint what was driving the issue.

We identified that the content on their old website catered to users who already knew Volition’s product. Therefore, new users became lost leads, which was one factor impacting bounce rates across the site. To overcome this, we recommended taking a solution-focused approach on the new website.

Our challenge was to improve keyword rankings and generate higher levels of organic traffic to the website, therefore, taking a joined up approach with the SEO strategy, on page experience and messaging was critical.

We conducted keyword research and selected ones that Volition had a statistical chance of success ranking for, then assigned keywords to content throughout the website and recommended new landing pages that would generate traffic.