They challenged us to deliver a new brand strategy and identity, and create a slick new website to attract new business.

Our SEO strategy rapidly increased Bond’s rankings in Google. Prior to launch, the only things the website ranked for in Google were very specific brand terms and a couple of broad terms buried deep into page 4 of the search results.

Focusing on specific areas of Bond’s recruitment specialisms allowed them to gain greater visibility for those specific terms without wasting resource chasing after competitive and less specific broad terms.

Bond Global challenged us to update their website design and messaging to reflect the people they work with – some of the best global talent. They were ready to reposition themselves in their market and set themselves apart from other recruitment agencies.

Alongside their rebrand and website redesign, they commissioned us to deliver an SEO strategy that would improve their rankings in search engines and enable new clients to discover them organically.

We created a brand strategy that is faithful to Bond’s values and attracts highly aligned clients. Their new strategy provides the central thread that connects the reason that Bond exists and the reason that their client companies exist.

Bond’s new key messages include bold statements like “We’re here for the visionaries” and “There’s no planet B”, which speak directly to their clients who work in renewables, clean energy and environmentally positive technology companies.

We evolved Bond’s existing brand identity in line with the new strategy and the businesses that they wanted to attract. The use of dark base colours with vibrant pops of colour represent their key brand themes – technology, futuristic, environmental, big picture mindset.

The final visual brand achieves a technical and futuristic feel that resonates with Bond’s clients and the work they do.

The primary goal of the website is to attract and convert new clients, opening up a new channel of lead generation for the business.

Our digital marketing specialists created an SEO strategy that focused on increasing Bond’s search engine visibility for high value search terms, enabling them to be found by businesses looking for their services. We built and optimised the site around the SEO strategy, laying the foundations for continued growth and visibility.

Bond’s new brand identity combines colour, typography, shape, form and imagery to deliver an impactful and unique experience.

The new website design is fresh and utilises white space to heighten the impact of copy.

Bond’s new messaging framework sets them apart in their market with a clear and emotive style.

We worked with P&P to rebrand and build a website from scratch. We have been inundated with positive feedback on the look and feel of the Bond brand. The project management side of things and communication was first class. P&P are able to respond to passionate involvement from a client.

Tom Foreman, Head of Marketing @ Bond Global