EightCap
A beautiful international website for a specialist media company
As an established platform, Eightcap identified that there were significant drop-off rates in their signup process for the application. There was a huge opportunity to capture more individuals during the sign up process. The application also offered users numerous benefits including a rewards scheme which was not being used.
Our challenge was to re-imagine the interface to guide new users through the sign up process, educate them on the platform benefits and reduce the overall support burden on the Eightcap team.
- Lead Time:
- 6 weeks
- Sector:
- Fintech
- Target Type:
- B2C
- Demographic:
- Investors
- Project Goal:
- Reduce Sign Up Friction & Increase Engagement
- Services:
- UX Design & UI Design
We worked intensively with key stakeholders, users and developers in a series of workshops to gather insights and identify drop off points within the existing system. Our UX team used the collective insights and data to re-define the Eightcap application framework. We created no-code clickable design prototypes for user testing ahead of the development process.
We used Compass Fostering’s brand to create a fresh website design that our developers coded in WordPress. It provides their marketing team with a flexible platform that they can use to scale their business and support their campaigns. We introduced a new website structure and intuitive user journeys. Compass have some incredible resources and informational content that was previously buried within the website and rarely accessed by visitors. Our team ensured that content on the new website is accessible and optimised for maximum visibility in search engines. Our marketing team produced a digital strategy that was pivotal to the success of the website, informing everything from the website structure, design and development, and driving Compass’ overarching goals.
Our UX /UI design solution focused on refining the user experience and developing a scalable framework and design pattern for use across the application. The new application design is responsive across desktop / tablet / mobile to deliver users with a consistent cross-device experience. To address the complex sign up and validation process that was causing high drop off rates, we streamlined the sign up process. We did this by removing non-essential actions and addressing recurring pain points in the system. We introduced social sign-ups and SMS verification to reduce the time and effort required from the user while retaining financial regulation compliance. To improve platform engagement and use of features, we gamified elements of the platform.
