They had secured great market exposure in France and were ready to strategically increase their global exposure by targeting new European territories. They had ambitious growth targets and challenged us to deliver a brand, website and digital strategy that would help them to achieve their global revenue goals.

Our marketing team ran a number of workshops and we utilised the insights gained during this process to build a new brand framework for Hightekers.

We developed a new value proposition and defined their target audience personas. This enabled us to curate an aligned messaging framework, tapping into motivators and pain points.

The brand strategy formed the backbone of the project, guiding design direction and messaging, and enabling Hightekers to produce effective marketing materials.

Drawing on the brand strategy, we evolved Highteker’s brand identity to create a fresh visual design system with the flexibility to be utilised across Hightekers’ business ecosystem.

We implemented a new colour palette, including a secondary set of colours to provide additional dexterity with soft and bold colour options. We also drew inspiration from the logo to introduce a new brand pattern. The pattern brings energy and direction to the brand and adds depth and visual interest.

We delivered an international website with 7 different territories and 5 languages.

To effectively target Hightekers’ new territories, we created a global website that enables them to deliver regional content in different languages to their target markets. This approach means that each new territory benefits from the already established French domain, giving them a head start upon launch.

The new website was designed and built in line with SEO and user experience best practice. Our strategic marketing team created an SEO strategy that would enable Hightekers to leverage their new website rank more effectively in regional search engines.

Plug & Play immediately understood what we were looking to achieve with the project and we were impressed by their knowledge of best practice for international websites and their ability to demonstrate performance outcomes. We really enjoyed the process and seeing our new brand come to life through the website, which has been really exciting! Upon launch, we very quickly saw an increase in search engine visibility and our keyword rankings are continuing to climb. The team at Plug & Play have been lovely to work with, with quick turnarounds and high quality design and development. If you’re looking for a new brand and website, we’d recommend partnering with Plug & Play.

Amandine Simoni, Marketing Director @ Hightekers