They challenged us to enhance their user experience and simplify exploring products and receiving support for customers.

Isode’s existing website was dated and had a complex data architecture that made navigating their site difficult for users. Our challenge was to create a new website structure with clear user journeys and call to actions.

Isode’s products weren’t able to be pictured on the website which presented a design challenge for our team to overcome. With a limited brand available to us, we needed to evolve their brand assets and create a design system that would work for the business and didn’t rely on imagery.

Before our engagement, Isode had a dated brand with limited imagery which was restricting their ability to produce compelling design assets.

Our design team evolved their brand, keeping the base colours and expanding the colour palette to create design variation. We updated their typography – retaining the rounded fonts but creating a more modern look and feel.

The new website needed to appeal to a range of customer personas. To achieve this, we curated user journeys that delivered key messages for each audience. Product pages now deliver key information in a clear and simple way while providing deeper technical product information for users to explore further.

We delivered the website and a customer portal on WordPress to provide Isode’s team with a secure and flexible CMS, where customers could login to manage their account, purchases and receive support.

Upon completion of the evaluation form, users are presented with a pre-filtered set of downloads based on their form selections, enabling them to browse relevant content while their evaluation is processed.

The mega-menus had been designed in a way to allow the website to scale , adding and removing elements to link through to new sections of the website.

Isode’s customer portal provides a private area of the site where existing customers can receive support and download product documentation.

The customer dashboard for each client can be curated by the Isode team to offer a personalised user experience and a fantastic upselling opportunity.

We assessed search volumes, intent and difficulty of hundreds of keywords, then reviewed which had a statistical chance of securing rankings in search engines and then optimised the website for these keywords.

Our research fed into the website design and navigation, with our team recommending landing pages and a content structure that would facilitate organic growth. We also delivered a series of content recommendations that Isode’s marketing team could use to deliver broader content that would support their new keyword strategy.

The team at Plug & Play absolutely smashed every aspect of the brief and went on to create something that has massively transformed the way my company is perceived online. I would not hesitate to work with the Plug & Play team again, and would be more than happy to recommend them to anyone looking for a competent web design agency.

Ben Madgwick, Head of Marketing @ Isode