Qatium

A headless eCommerce website for a water management company

Qatium provides water management software to help water management companies transform their operations and planning with the assistance of digital tools.

They challenged us to deliver a headless eCommerce website that would enable them to target 3 global territories in 3 different languages.

Lead time:
4 months
Sector:
B2B, SaaS, Technology
Target type:
B2B
Website goals:
Improve the UX & establish eCommerce functionality

Our challenge was to deliver an international, market leading website for their customers that would provide greater payment dexterity and the ability to set up subscription payments for their global clients.

Qatium products are available to their customers based on a number of factors; the website needed to be built and integrated in a way that facilitated their internal processes and enabled customers to purchase the appropriate products.

We delivered a headless Shopify website with a WordPress head that enabled Qatium to set up monthly subscriptions and sell add ons to their packages.

Qatium had an established brand and website design, and wanted to focus on overhauling the user experience design to improve the performance and user flows on their site.

Following the launch of the new website, Qatium’s keywords have grown significantly.

We delivered an SEO strategy to grow Qatium’s keyword rankings and enable them to be found in search engines by more prospective clients. By focusing on strategic keyword targets that Qatium has a significant opportunity of achieving, they were able to grow their organic market penetration.

+71%

Increase in search engine visibility since launch

The client can accept a variety of payment types including single payments, subscriptions, and add ons.

The website leverages Shopify’s checkout process for maximum conversions.

Our design work transformed the user experience, increasing conversions and engagement rates.

Our team created a multi-territory website that targets 3 European regions in 3 languages. Qatium is able to tailor their messaging, SEO strategy and packages by region and sell in the local currency.

+3

Target territories

Our developers integrated with Auth0, Hubspot and Shopify to deliver the new infrastructure. Hubspot is the master of data that is passed between systems to ensure that all customer, order and contact form data is unified in one system.

Auth0 is used to determine which products customers have clearance to purchase based on their subscription level. The integration checks the customer record data in Hubspot to approve or disapprove purchases, and then passes completed order data back into Hubspot.